SEO

Description

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of optimizing websites to improve their visibility on search engines like Google, Bing, and Yahoo. The goal of SEO is to increase organic (non-paid) traffic by ranking higher in search engine results pages (SERPs).

SEO is divided into three main categories:

1. On-Page SEO – This includes optimizing website content, meta tags, headings, images, internal linking, and ensuring keyword relevance. Factors like high-quality content, proper keyword placement, and mobile-friendliness improve rankings.
2. Off-Page SEO – Focuses on building website authority through backlinks, social media engagement, guest blogging, and influencer outreach. The more reputable websites that link to your site, the higher your domain authority.
3. Technical SEO – Involves optimizing website speed, mobile responsiveness, security (SSL), structured data, and crawlability to help search engines index the site effectively.

Modern SEO also includes local SEO, voice search optimization, and AI-driven strategies to adapt to evolving search engine algorithms. Businesses use SEO to drive targeted traffic, improve brand visibility, and increase conversions, making it an essential part of digital marketing strategies.